An old advertising maxim says you've got to spell out the benefit of the benefit. In other words, people don't buy quarter-inch drill bits. They buy quarter-inch holes so they can hang their children's pictures.
Would you like to know your future? If your answer is yes, think again. Not knowing is the greatest life motivator. So enjoy, endure, survive each moment as it comes to you in its proper sequence -- a surprise.
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Vera Nazarian
The motive behind criticism often determines its validity. Those who care criticize where necessary. Those who envy criticize the moment they think that they have found a weak spot.
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Criss Jami
Many people in a rather reckless context claim to 'just tell it like it is'. In actuality, nobody really stresses what one says so much as the motive behind what one says; hence, he is merely blowing hot air and detracting from 'what is'.
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Criss Jami
In the end, only God can see the heart of an individual and distinguish the difference between legalistic deadweight and the passion of holy solemnity.
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Criss Jami
Passion for knowledge, motivation for continuous learning.
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Lailah Gifty Akita
More Quotes By Chip Heath
Once we know something, we find it hard to imagine what it was like not to know it.
Anger prepares us to fight and fear prepares us to flee.
Stephen Covey, in his book The 8th Habit, decribes a poll of 23, 000 employees drawn from a number of companies and industries. He reports the poll's findings: * Only 37 percent said they have a clear understanding of what their organization is trying to...
To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?
The first problem of communication is getting people's attention.
